Complete Guide to the Mobile Phone Series

Confuse with the Phone model?

Are you confused by the variety of the phones in the market?  Do you know the market segmentation of the various phone companies?  If you are not sure, read on.

Every phone has a different market positioning.  Generally, there are 3 basic categories: Entry, Mid-end and Premium.  There are other categories such as value, niche (big battery etc) and foldable phones for specific target segments with strong demand.

Market Segmentation

Entry level (<S$300) showcases the cheapest phones in the market and most of these phones are OEM (Original Equipment Manufacturer): Factories are authorised to manufacture cheap phones and branded with recognised brand.  Factories profit from such high volume sales and enjoy low margin while the branded company takes a cut in commission of the sales.  As expected, these phones have high defective rates and seldom work beyond the warranty period.  So blame not the phone but you, the consumers who want cheap phone with branded logo.

Value phones (S$300 to S$500) are the best buy in the market as they are the delicate balance between price and quality producing good performance while not squeezing too much out of the wallet.  Usually, there is a weakness in such phones such as poor quality camera to justify the low production costs.

Mid-end phones (S$500 to $1000) are not cheap.  They are one step better than value phones and they are all-rounders per se.  They command good price and are the cash cows of the phone companies.

Premium, Business and Foldable phones (>S$1000) are the rip off for early adaptors who are willing to fork out ten fold the price just to enjoy the top notch technologies offered in the latest technology world.  They depreciate by up to 20% the moment they reach the customers, who opened the box rendering them second hand in the carousel market.

Phone Model Chart

Look no further, below is the chart for easy comparison.

	A	B	C	D	E	F	G
1	Brand	Entry	Value	Mid End	Premium	Business	Foldable
2	Apple		SE	Plus Mini	Pro	Pro Max
3	Honor	Play	X	Number	Magic
4	Huawei	Nova Y	Enjoy	Nova	P	Mate
5	iQoo	U	Z	Neo	Number
6	Meizu	Number+X		Number+S	Number
7	Motorola	G	Edge	S	X		Razer
8	Nubia			Red Magic	Z
9	OnePlus	Nord N Nord CE	Ace	Nord	Number
10	Oppo	A	K	Reno	Find X	Find N
11	Poco	C M		X	F
12	Realme	C V Q	Number	GT Number GT Neo	GT Master
13	Redmi	Number		Note	K
14	Samsung	J F M		A	W	S Note	Z
15	Vivo	Y	T	S V	X
16	Xiaomi	Y	Max	Civi	Number	Mixed	Mixed Fold
17	ZTE	Blade		Axon	Nubia