Monday 28 April 2008

S$2 food (US$1.50) in the East

In today's newspaper, ekampong has setup a new webpage that brings attention to people living in the East Singapore about food stalls that sell food for S$2 or less.

This is a good initiative to highlight value-for-money food stalls to all. But I wonder will the message reach the poor? Singapore, no doubt, is ranked the 2nd most richest country in Asia based on Finfacts, just ahead of Hong Kong. However, we still have beggars and aging population issues. They may not have access to internet or newspaper so this information may not be helpful to them at all.

Food lovers may like to try these stores but they are after fine dining with wines and these value food stores may not appeal to them. This bring one question to my mind - Are the food filling and taste good? Perhaps the website should collate feedback via polls or comments on their recommendations. Those that fail the mark shall be taken out from the list. The key considerations are:

1) Price;
2) Portion; and
3) Taste

When I go through the list, I noticed most of the stores sell basically the same type of food. There is no distinct features blending into the stall's culture. The types of food are based on fast-food style to provide quick meal for the masses. This explains the successful foodchain business concept of Kopitiam and Koufu in many shopping centres.

My conclusion maybe slightly sad. Singapore is a 1st world nation with a 3rd world mentality. We seek no style and class in food. We are after for money and time. We are efficient and complete projects in time but we neglect our food intakes. Apparently, the consequence is the growing cases of health issues among Singaopreans who are getting fatter and unhealthy due to their rojak lifestyle.

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